Professional web design companies in Denver — especially those that have been around for over a decade—have helped countless Colorado businesses just like yours. They know what works and, just as important, what doesn’t work.

Over the years, they’ve honed their processes. From the initial get-to-know-you phone call to the day when they provide training right before they turn over the keys to your new website—you’ll have peace of mind knowing that the entire process is time-tested and finely tuned for success.

One true test of a web design agency is not when things are going well—but rather when things get tough. For example, let’s say your first design presentation isn’t everything you wanted. Something important was missed, or you just don’t like the visual style. These things happen — some thing are subjective and not everyone’s taste is the same.

A good agency will have ways to address this baked into their processes. They aren’t phased by the temporary setback and they’ve got a process for getting the project back on track. An inexperienced agency will often stumble if any deviation from their processes should occur, or even let their own taste or aesthetic goals cloud their judgement on your project.

While the “web developer” freelancer on Fiverr or Craigslist may seem like a bargain, they often wind up costing businesses more in the long run. Amateur web designers produce amateur results—or worse.

Broken buttons, contact forms that don’t work, galleries that are hard to update, old wordpress plugins, or any number of other problems will require you to hire someone else (after you get tired of hearing excuse after excuse from the cut-rate website designer) to get the job done right.

Amateur web designers working for cheap may not have the time to check their work before turning it in. For example, they often won’t check every element of the website to ensure everything is working as it should. You may save some money hiring them, and then spend it getting the project done right after they’ve gone.

They may not follow the principles of responsive design – which every site should in 2022! – leaving you with a website that doesn't work on every mobile platform.

Then there are the hidden costs. Small-time web designers often create what’s known as “spaghetti code.” Code that causes unexpected problems when you try to add or change something. The trouble is that you often don’t realize it until later in the future.

Professional web designers do tend to cost more upfront. However, the time, money, and effort you save in the long run are well worth it.

Most importantly, a professional web design company has longevity. You know they’ll be there when you need them in 6 months or a year or six years because they are financially stable. It's a viable, proven web development company.

They’re not gonna take another job because they want to move out of their mother’s basement – they did that ten years ago.

Any professional web design agency should be well-versed in search engine optimization (SEO). They’ll be able to provide you with a website that’s optimized for SEO right out of the box.

Before you hire a web designer, ask them exactly how they intend to optimize your site. Good SEO consists of a wide range of elements, such as images, optimized title tags, and usage of the right keywords, to name just a few.

Great web page content is also extremely important—not only from an SEO perspective but also from a conversion perspective as well. You should seriously consider having a blog and then updating it once a month or even once a week with relevant and high-quality original content.

Google and the other search engines will often pick up your blog posts and rank them for certain keywords that drive traffic. Your professional SEO team can guide you towards topics that convert very well and bring you actual business, so that your company blog is not an art project of act of self-expression, but a profitable new source of leads over time.

As your business grows, so must your website. Your new website should be able to be easily scaled up and its functionality expanded. For example, what if you have a new offering? Or what if you want to start selling your products online in a year?  

A professional web design agency will be able to provide you with a site that can be upgraded in the future with an eCommerce shopping cart and other important enhancements. The same goes for your hosting.

Many amateur web designers will use a cheap 3rd party company to host your website. The problem with this is that these companies often overload their servers—like a cattle car.

On an overloaded hosting server, each website is now competing for a finite amount of resources such as RAM, memory, and bandwidth. Eventually, the cheap 3rd party web hosting server gets SO overloaded that when someone visits your website, it takes forever for it to load.

This creates a poor user experience—because, let’s face it—if it takes more than a few seconds for a web page to load, almost everyone is going to hit the “Back” button on their web browser and go elsewhere.

Google and the other search engines also look at slow websites as a negative. If your website continually loads slowly, Google can penalize it for having a poor user experience.