– Justin Davis, Bootstrap Billionaire
To capture this spirit unique spirit we got to know the leadership of Bootstrap Billionaire. We spoke at length about what their best customers value the most, about the key values and priorities that motivate them as leaders and coaches, and about their Bourbon of choice.
The payoff was a gorgeous and unique brand that captures the spirit of the American west over the centuries. Inspired by cattle brands, the feeling of a lasso, and a modern tech logo, the B element is versatile and timeless. And the visual elements which support it convey a little taste of what it’s like to work with these dynamic coaches.
The messaging and testimonials on the website, together with lots of great client testimonials and videos, help lend authenticity and credibility to what they’re doing and we look forward to a great partnership as they discover more stories to tell in the future.
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