The founders of Cloud Break Optics chose Bizango to help them launch their new Seattle-based telescope retailer. They were about to open their first brick and mortar store and had national ambitions for online retail.
We worked with the founders to create their logo and brand, and to build an e-commerce website.
As passionate members of the astronomy community, one of the founders’ great strengths in retail is that they are authentically interested in helping people make the right decision about what gear to purchase.
We suggested a site structure organized around these areas of expertise. And further, our SEO research suggested specific topics that were proven to be of broad interest to the customers they wanted to reach.
We worked with them to create a content strategy for strong informative pages that could rank for these searches and would bring these customers to the retail site, answer their questions, and incorporate product listings.
The result is top of page one rankings, not only for their Seattle retail store but national rankings for a host of related topics that bring national traffic to their site.
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